Have an account? Log in to check out faster.
Echad was born from a belief that memory lives not only in museums or history books, but in the objects we carry through our daily lives.
The name Echad — the Hebrew word for “one” — speaks to continuity, connection, and the invisible threads that bind generations together.
Every piece is hand-embroidered slowly and intentionally, created to feel less like a trend and more like something meant to be kept, treasured, and passed down from generation to generation.
More than a decade ago, I visited the United States Holocaust Memorial Museum in Washington, D.C. Before leaving, I purchased a memorial candle bearing the name of a Jewish woman named Khava Piletzki.
Khava was a 36-year-old seamstress from Białystok, Poland who was murdered in the Holocaust.
At the time, I didn’t know why I felt so drawn to her candle. I only knew I couldn’t leave without it.
Years later, at 36 years old myself, I learned how to sew.
What began as curiosity slowly became something much deeper. The more I stitched by hand, the more I found myself thinking about Khava — about the life she lived, the work she created with her hands, and everything that was stolen from her. Somewhere along the way, Echad began to take shape as a quiet act of continuity: a way of carrying memory forward through craftsmanship, ritual, and home.
Today, every piece created through Echad carries a small hand-stitched heart known as the Khava Heart — a tribute to the woman whose story helped inspire this brand. It serves as a reminder that even after unimaginable loss, there are still threads that connect us to one another across generations.
My name is Shifra, and I’m the founder and artist behind Echad.
I believe in creating things slowly, thoughtfully, and with intention. In a world that often feels disposable and rushed, Echad exists as an invitation back toward meaning: toward heirlooms instead of excess, craftsmanship instead of speed, and connection instead of forgetfulness.
My work often explores themes of Jewish identity, remembrance, continuity, and home. In addition to Echad, I’m also the creator behind Hey Chai Hello, a contemporary Jewish apparel brand, and A Small Light, a podcast dedicated to telling stories of courage and humanity during the Holocaust.
Though each project takes a different form, all of them are rooted in the same belief:
that memory matters,
that Jewish stories deserve to be carried forward,
and that even small acts of creation can become acts of resistance, survival, and love.
From Khava’s heart and my hands to your home,
welcome to Echad.
